Submitted by admin on Sat, 01/19/2013 - 02:18
For quite sometime, I was thinking about developing alternative solutions yet the robust digital analytics tools. The reason mainly is to address unique problems I have been going thru with different businesses I was working for. And, importanly most business are looking at taking the control of their data and at the same time reduce the costs on the technology stack they are investing in. I would like to take a moment and discuss about the current challenges with the existing technology stack in the digital marketing industry and how we can over-come these.
It’s been 10 months since I lost track on the industry and just got lucky to go to Summit this year to fill the gaps. I would like to share some of the snaps and key take-aways from the summit:
In the field of usability, it is always said that “benefits are more important but not features alone”. That’s what Steve Jobs also pointed out in iPad 2 release…it is not about dual core processor but it is about 2-times faster that’s what iPad 2 is going to deliver.
Metadata is structured data that describes the characteristics of content. It is loosely defined as data about data and is primarily read by machines to manage documentation and help search engines identify and index relevant content for search results.
More often, the three factors that influence a purchase decision are “Cost, Convenience and Trust”. It is a question that we need to ask ourselves when doing analysis to increase the sales or your website sales conversion rate.
Usability Analytics: The four most key factors measured in website usability testing include: learnability, effectiveness, efficiency and satisfaction. Though, it is not a perfect alternative for the traditional one-to-one usability testing methodologies, but very economical and fast when we already have web analytics data with
Tag Clouds became very popular in Web2.0, though tag clouds are started widely for secondary website navigation mechanism…it is being also used for various other fields. I feel it is a great tool to visualize the Search Keywords in one small graph like above.
URL means Uniform Resource Locator (URL) which specifies where an identified resource is available and the mechanism for retrieving it.
Opinion Cloud is a firefox plugin for YouTube. It got a very interesting features which summarize the comments into positive and negative while showing the comments in a nice tag cloud.
This tool though gives the feedback on the video, it can be better used to infer the feedback on the product or service.
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